Recurring campaigns go out on schedule whether you remember them or not. Auto-replies handle the 9pm "are you open tomorrow?" while you're at dinner. You build the rule once and it keeps running.
A Tuesday lunch offer, a payment reminder on the first of the month, Friday weekend hours. Pick the group, write the message once with {name} personalisation, set the schedule. It keeps sending until you stop it.
Rules that answer incoming messages instantly: opening hours, prices, directions, "we'll call you back in the morning". Customers get an answer even when you're closed.
Write the campaign tonight and have it delivered Tuesday at 10:00 in your customers' timezone, at an hour they read messages.
Bookings trigger appointment reminders, store plugins trigger order updates, and your own code can trigger anything else through the REST API and webhooks.
A bakery pairs an old Android to the platform on Monday. Tuesday at 07:30 the weekly special goes to 400 regulars through the shop's own SIM, at no per-message cost. All week, "do you have gluten-free?" texts get an instant auto-reply with the daily list. Friday, the recurring weekend-hours message goes out. Nobody at the bakery touches the dashboard after Monday.
If a bigger send is coming up, switch that one campaign to cloud sending (from €0.02 per SMS, price it here) and switch back afterwards. The automations run the same either way.
Yes. Schedules and rules run on the platform, not in your browser. If you send through a paired Android phone, that phone needs power and an internet connection. Nothing else has to stay on.
Any time. Pause it, change the text, the schedule or the group. The next run uses the new version.
Blacklisted numbers are excluded from every automated send. One STOP and the platform keeps that number out of future sends.
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